It’s official: Omni-channel marketing has now gone mainstream. It’s no more a fringe experiment for the cutting-edge market leaders who dare to try. It’s very real. More and more B2B marketers like you are making the commitment to do it and do it well- and, for good reason. McKinsey and Company found that a typical B2B buyer now use six different channels over the course of their decision-making journey. Modern marketers know that merely one engagement channel is not enough. That simply...